€240k under the valuation: Kevin Viveros moved to Atl. Nacional at 0.90× his market price

Atl. Nacional paid €2.3m for Kevin Viveros. The market value recorded against him at the time was €2.5m. The difference is €240k, and the ratio is 0.90×.

Of the 13 deals into Categoría Primera A in 2025/26 where both a fee and a valuation are on record, 2 were done at a higher multiple than this one — 15% of them. That is what makes this price ordinary or unusual: its own league, its own season, not a feeling about the player.

A market value is the market's estimate, not a price tag, and a club paying above or below one is doing business, not making a mistake. What the gap measures is how far this club's read sat from the consensus — nothing about how the player performs next.

Transfer record, fees and market values: ACTUAL TRANSFER MARKET (actualtransfermarket.com). Analysis: ACTUAL SPORT INTELLIGENCE.