3.33× the market's number: what UNAM Pumas paid over Juninho's €1.5m valuation

UNAM Pumas paid €5.0m for Juninho. The market value recorded against him at the time was €1.5m. The difference is €3.5m, and the ratio is 3.33×.

Of the 52 deals into Liga MX in 2025/26 where both a fee and a valuation are on record, 1 were done at a higher multiple than this one — 2% of them. That is what makes this price ordinary or unusual: its own league, its own season, not a feeling about the player.

A market value is the market's estimate, not a price tag, and a club paying above or below one is doing business, not making a mistake. What the gap measures is how far this club's read sat from the consensus — nothing about how the player performs next.

Transfer record, fees and market values: ACTUAL TRANSFER MARKET (actualtransfermarket.com). Analysis: ACTUAL SPORT INTELLIGENCE.