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ONE DOWN, TWO TO GO

Ken Hinkley is Tasmania's coach — the trait the job demanded, not the biggest CV in the room. Two jobs remain, the field just got deeper, and they're still two different jobs.

Listen · The Actual Score Not All Jobs Are Equal The four-minute version. Below is the long read — now updated for the Hinkley call. ▶ Play
Where the three searches stand
One settled, two open — and the pick that just landed proves they were never the same job.
Essendon
Essendon
Standing in the room
Still open
Carlton
Carlton
A sharper football brain
Still open
Tasmania Devils
Tasmania
A founding face
→ Ken Hinkley, the unifier
✓ Settled
Tasmania hired for the trait, not the trophy cabinet · two problems still unsolved
The diagnosis A deeper field doesn't make it one job. Tasmania proved the framing by hiring a unifier — Hinkley — over the heavier résumé. Two jobs remain and the pool is now deeper, not thinner: the beaten finalists are free. But Essendon is still hiring for standing in a fractured room, and Carlton for a sharper tactical brain. More names can't merge two different problems into one.

One down — and it proves the point

Tasmania had three heavyweight finalists and passed over the biggest résumé in the room. John Longmire brought five grand finals; Nathan Buckley a decorated playing and coaching record. Ken Hinkley brought the one thing neither could — the profile the newest club in the competition needed above all else: the charisma and statesmanlike standing to unite the north and the south of an island with no AFL history to lean on.

That's the whole argument, landing in real time. The Devils weren't buying the heaviest ledger; they were buying a founding face — and they read their own job correctly. Look at who lost, and you can see exactly what the job actually was.

Tasmania hired the man the job needed. Not the biggest name in the room.
Now it's two — and the field just got deeper
Fewer chairs is not a simpler market. The two men Hinkley beat are suddenly unattached, and drop straight back into the pool the remaining clubs are fishing.

Deeper, not thinner. Longmire and Buckley are exactly the kind of names that make a market look busier and a decision look easier — and neither changes the shape of either remaining job. A bigger field sharpens the choice; it doesn't dissolve it. The same name isn't the same fit: Longmire's disciplined, system-first pedigree reads one way against Carlton's job and another against Essendon's, and Buckley's standing reads different again. Each club still has to answer against its own problem — not drop a big résumé into either slot.

Essendon is still the fire

The harder of the two jobs hasn't softened. Rival candidates privately regard the Bombers' locker room as "a significant concern" — an open talking point among the very people supposedly lining up for the job.

The scarce resource here isn't a fresh game plan. It's a human being who can walk in and be obeyed on day one.

Fifteen years of churn
Why the fanbase is exhausted rather than merely frustrated — and why "standing" outranks tactics on this list, freed names or not.
Senior coaches since 2011
6
Plus four caretaker stints. A decade and a half without a settled voice at the front of the room.
The last regime
29 / 80
Twenty-nine wins from eighty games under Brad Scott — little better than one win in three.
Hird era2011–15
≈1 in 2
Scott era2021–26
≈1 in 3
Share of games won · roughly one win in two under Hird, closer to one in three under Scott
The two open jobs — and the one just closed
Same title, nothing like the same brief. Carlton wants a conductor; Tasmania just found its founder.
Carlton · still open
A smarter conductor
Eighteen names trimmed to six, a panel featuring Adam Simpson, a search centred on list construction and finding someone "tactically number one". Nobody is whispering about fractures — a club with real talent that wants sharper systems, not an exorcist. A deeper field just gives it more ways to get that right.
Tasmania · settled
A founder, found
Hinkley over Longmire and Buckley. The Devils needed gravity — someone whose presence alone can knit an island identity into a single supporter base, with zero premiership history to draw on — and they took the unifier, not the ledger. The clearest proof yet that these were different jobs all along.

The wrinkle that could still bend it

The detail that stops this being tidy hasn't gone anywhere. Sydney installed premiership coach Simon Goodwin as a director-level "sounding board" beside new head coach Dean Cox; Geelong ran the same move with Buckley as a midfield assistant under Chris Scott. The model lets a club stack a proven football brain beneath a head coach — the room-commander up top, a strategist below — the way the NFL splits head coach from coordinators. For Essendon, it means the binary at the heart of this whole saga, symbol versus tactician, might simply be a false choice.

Note the live irony: Buckley, one half of that very precedent, is now a free agent in this exact market — a proven football brain looking for a chair, at the moment two clubs are working out whether they need one title or two.

Where the three searches landed
One title, three briefs, one now closed. The clearest way to see why "best available coach" was always the wrong question.
EssendonCarltonTasmania
StatusOpenOpenSettled · Hinkley
The real jobStanding in a fractured roomA sharper tactical brainA founding face
Core problemLeadership vacuum in the groupList & ball-movement refinementNo culture or fanbase to lean on
The field6 shortlisted + freed names6 shortlisted + freed namesChosen from 3 finalists
In the frameHird, Skipworth, Kelly, Enright, Graham, McVeighKelly, Enright + assistant-coach poolHinkley (over Longmire, Buckley)
Trait it boughtInstant authoritySystems & developmentUnifying gravity ✓
What the evidence carries

The count is down to two, the field is up, and the diagnosis is unchanged. Tasmania proved the framing by hiring for a trait, not a trophy cabinet — the unifier over the grand-final ledger. The candidates had already been self-selecting by problem type before Hinkley signed, and nothing about a deeper pool merges Essendon's job with Carlton's.

Essendon is still hiring for standing; Carlton is still hiring for systems. More names just give each club more ways to get its own answer right — or wrong. The shape of each job is on the whiteboard. The names are still yours to argue about.

Two jobs left. Two different jobs.
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Not All Jobs Are Equal — the four-minute version. This is the long read, updated as it broke.
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Evidence Actual Sport IntelligencePublished 2026-07-19Updated 2026-07-19
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